Are you considering selling your clothes on Amazon? Then you may already be aware that Amazon sold $41 billion worth of garments in 2020, making it the number one apparel seller in the United States. Apparel sales are expected to top 45 billion dollars this year. With such high revenues in the clothes area, Amazon owns about a third of all online garment sales. To know more, you can read the Zonbase Blog.
From the consumer’s standpoint, about 40% of US shoppers are currently purchasing apparel on Amazon. These numbers indicate that selling garments on Amazon is as profitable as it has ever been. Continue reading if you want to profit from Amazon’s strong performance in the garment market but don’t know where to begin.
How and why has Amazon become a clothing hub?
Before we get into the meat of our talk, let’s look at how Amazon has grown into a successful clothing industry. This accomplishment can’t be attributed to a single factor. Several things have aided in the improvement of Amazon’s apparel landscape. Amazon’s decision to remove the garment category’s blanket gating limitation has been critical for starters. It has aided small sellers in quickly launching their clothe’s private labels and brands on the platform.
Then, to assist sellers in the fashion and garment industries, Amazon has developed several programs. These initiatives have aided in raising the platform’s profile in the garment industry. Finally, the epidemic has become a boon for Amazon’s clothes business. Because traditional retail operations and brick-and-mortar storefronts are faltering due to COVID regulations, Amazon’s online clothes sales are on the rise.
How to make a name for yourself when Selling Clothes on Amazon
As a clothes retailer, developing a distinct identity pays off. It aids in the acquisition of new customers and the development of a loyal customer base. On Amazon, where hundreds of thousands of merchants are vying for attention, you should pay attention to these details to stand out from the crowd.
- A Professional Photoshoot
The way you present your apparel products can make all the difference between you and your competition. Professional fashion photography of your products with models might help you ace that showing. You’ll need to set aside a significant sum of money for such photoshoots.
- Use content that is A+.
Five photos and 2,000-character product descriptions don’t seem like enough when it comes to showcasing garments. As a result, you should provide A+ content in your listing. A+ content is a feature available to vendors who have registered their brands. It allows you to fill your product pages with extra graphics and text content.
- Brandish as a Socially Responsible Entity
If you sell garments online, you’ll largely target a younger demographic. This generation is distinct from those that came before it. They like brands and goods that are socially conscious. If you want to build a strong brand for your apparel company right from the start, you must establish it as a socially responsible institution.