How We Helped a Management Consulting Firm Build Thought Leadership

Elbert Grims

This report was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a management consulting firm, delivers guidance to assistance electronic, artistic, and experiential advertising and marketing organizations scale their effectiveness and achieve development. On a quest to cement himself as a imagined chief in the room, MEADE founder and CEO Jeff Meade begun doing work with Affect & Co.

To improve brand name recognition and progress his imagined management, Influence & Co. labored alongside Jeff to acquire and execute an successful written content marketing approach.

Soon after we carried out a content approach, like lookup-optimized guest-contributed information, MEADE was in a position to see some amazing benefits.

Jeff labored with Impact & Co. for two years, and throughout that time, we posted 14 visitor posts in 10 best publications in his field. His articles have amassed tens of 1000’s of shares across Facebook, Twitter, and Pinterest, and his information has a social attain of a lot more than 6 million.

Just inside the past 12 months, we’ve observed these interesting wins:

• Jeff’s guest posts have been printed in the likes of Entrepreneur, Harvard Organization Critique Ascend, and Ad Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Organization Critique Ascend write-up has generated additional than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A visitor write-up revealed in Entrepreneur has garnered far more than 6,600 shares, and sales opportunities usually point out this post when communicating with MEADE.

Entrepreneur article has generated more than 6,600 social shares• Total, the content we have developed jointly:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.


To learn far more about how we’ve aided companies access their plans with material marketing, look at out extra of our circumstance experiments underneath!

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.

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