Yesterday — #MartechDay, yay! — we produced the global 2022 marketing technological innovation landscape, immediately after having a yr off in 2021. It grew a remarkable 24% to 9,932 options. To make it readable, we essentially manufactured it entirely interactive at martechmap.com, the place you can look for, filter, zoom, and additional. It’s quite wild.
But inspite of its head-boggling scale, the martech landscape has generally been a sidebar to the true story of how engineering is shifting advertising. The actually neat stuff for me is how marketers leverage these instruments with technique, talent, and imagination to accomplish amazing results for their enterprises and their clients.
This is why The Stackies: Marketing and advertising Tech Stack Awards are my beloved community party in the martech market. Every year, marketers enter by sharing a solitary slide that illustrates their martech stack. They typically shout-out to the unique solutions they use. But the finest kinds categorical how they imagine about their stack conceptually. How does it match into their organizational working procedure? How does it support their client journey?
Collectively, they give us some perception into how martech is currently being used.
And, mainly because it’s also a entertaining awards method, many style and design their stack slides with a tiny added pizzazz. Not necessarily appropriate to the stack’s mission, but entertaining to perspective.
This 12 months, 32 businesses despatched in stack illustrations. You can see all of them in the absolutely free Point out of Martech 2022 report we introduced yesterday — The Stackies start out on webpage 31. (And if you want to view the ones from previous a long time, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for each qualified entry to a non-revenue. In the past, we’ve donated to organizations that endorse variety and inclusion in martech. This yr, specified the horrible problem in Ukraine, we’re donating the $3,200 to the Worldwide Rescue Committee.
Just about every yr, we also pick out 5 “winners” for the awards. I set winners in quotations due to the fact, whilst the kinds we pick are amazing illustrations of martech stacks that have brought a little something specially handy or innovative to their visualization, everyone who contributes to The Stackies is a winner in my eyes. The martech local community as a total wins from this spectacular corpus of true-globe stack examples.
4 Successful Stacks from 2021, Up-to-date for 2022
My gratitude is specifically immense for firms who enter The Stackies many years in a row. They give us a window into how martech stacks evolve more than time, technically and conceptually.
Four of the 5 winners from previous year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once again this year with current slides, and wow, they are severely amazing. They entirely qualify as winning entries again.
Nevertheless, we required to unfold the enjoy a bit to contributors who did not just get last calendar year. So when we did not pick them as winners for 2022, they really are worthy of to be regarded as “standing winners” from previous yr.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so considerably for continuing to add to The Stackies! These types of a excellent way to assist the broader martech neighborhood.
5 Martech Stacks from New Winners in 2022
Nevertheless, deciding upon 5 winners between all the remaining good entries was hard. These are the kinds we selected, but I strongly encourage you to download the complete established in the Condition of Martech 2022 report and decide out your favorites. Share them on social media and give a shout-out to people providers to let them know you recognize their contributions.
Our 5 picks, in alphabetical buy:
Yet again, a huge, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There have been so several superb entries from the AMA, Annum, Cvent, Digital Arrive at, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and much more. Check them all out.
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