As B2B marketers around the world embrace the holiday season and the push to 2023, the B2B marketing industry continues to offer growth and shifts that sometimes happen so fast that they are difficult to fully appreciate. For more than two decades, TopRank Marketing has been honored to help a […]
Month: April 2023
Putting the ‘Digital Version of You’ to work
Posted by Adam Franklin Who’s got the better work ethic in your business… ‘You’ (ie. in real life) or the ‘digital version of you’ (ie. online)? I posed this question at the recent AREC conference. If most of your prospecting, marketing and lead generation activity is conducted in “real life” […]
How Kody Duncan Generated $67k in Coaching Sales by Swiping One Email (Swipe Copy Included)
Here’s the secret most self-proclaimed marketing “gurus” don’t want to admit: Behind every genius email email, ad, or sales page they’ve ever written…there’s an even better swipe file. By “swipe file,” I mean their own collection of brilliant emails, ads, webinars, etc. that they saw someone else use and wisely […]
Headhunters and IT recruitment in Costa Rica
It’s been said that recruiting is difficult. Finding qualified people to manage and drive business – from the C suite to the IT department – is harder than ever before. That’s why a whole recruitment/headhunting industry has sprouted up in places where it hardly existed just a decade ago. There […]
Corporate Vigilantism vs Russia? | The Business Ethics Blog
Is a corporate boycott of Russia an act of vigilantism? Some people reading this will assume that “vigilantism” equals “bad,” and so they’ll think that I’m asking whether boycotting Russia is bad or not. Both parts of that are wrong: I don’t presume that that “vigilantism” always equals “bad.” There […]
Mindset, manner and mechanism: the fundamentals of enjoying sales
This is a guest blog from Paula Richardson at Smart Bee Business. Paula Richardson is the owner of SmartBee Business and supports small businesses to attract more customers and generate more sales. Sales is an essential part of being in business. If there are no sales, then there […]
Top Strategies to Promote Your Writers’ Conference
If you’re hosting an upcoming writers’ conference, you need to make it stand out so that you get a large audience at the event. But for that, you’ll need to promote it with the right marketing mix. Here’s what that entails. A writers’ conference is an event where aspiring writers […]
John Lewis agrees £500m deal with Abrdn to build 1,000 rental homes
The John Lewis Partnership has struck a £500m deal with the investment firm Abrdn to build 1,000 residential rental homes, redeveloping three sites already owned by its Waitrose and eponymous retail store chains. The group intends to redevelop Waitrose shops in Bromley and West Ealing, and a vacant John Lewis […]
Marketing to the Over 70 Cohort
Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. But, truth be told, this is a hugely profitable market for all kinds of products and services. According to the U.S. Census Bureau, there are an estimated 40 million adults […]
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]